A Winning and Repeatable Formula for Filling the New Product & Service Innovation Pipeline
Major brands must regularly mobilize the very best minds available both inside and outside the company to create and test the best possible new products & services to deliver against their strategic goals and exploit their competitive situation...
Zave Networks of Kansas City, Kan., which helps shoppers use discounts digitally, has been acquired by Google Inc. for an undisclosed amount.
Zave helps businesses put out virtual coupons, discounts and other special offers over the Internet, and helps consumers find and redeem such offers using their cellphones or other mobile devices....
Inventing Breakthrough Ideas for New Products and Services with a High Probability of Launch Success
Major brands must periodically stretch their innovation boundaries to identify and quantitatively test the best new product and services for their strategies goals and competitive situation.
